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How to Extend Your Reach:
Nonprofits are moving to the mobile realm like never before, utilizing it to compliment mail and email campaigns while encouraging immediate action. The past few weeks have been pretty busy at DonorPro as we launched a brand new fundraising tool for nonprofits called DonorPro Connect. This new mobile marketing platform gives nonprofits the tools to reach your network anywhere, any time, through their most available device.
Pew Research Center released a study this week which highlights Americans' mobile phone usage. Without surprise, 83% of American adults own a mobile phone, but we were fascinated to learn that 73% send and receive text messages. Of that group, one-third (31%) preferred text message communication above any other form (including phone calls). Even better: 83% of text messages are read within one hour. This is exactly why DonorPro Connect was created - to allow you to extend your reach and connect with constituents on the go. As a Director of Development or Executive Director, how could you implement a mobile marketing piece into your Development efforts?
Volunteer and Constituent Outreach: Keep your network informed of time-sensitive news. Your need for volunteers this weekend, remaining tickets for next week's fundraiser, or a new item in your online auction. Keep your supporters up-to-date.
Gauge Interest: Does your organization offer different services or sponsor several types of events? Gauge your audience's interest level through mobile polling or generate excitement through mobile contests.
Spread Your Message through Mobile: Direct your network to a mobile site. Ask for a donation or invite to register for an event from their mobile device.
Increase Donations: Ask for donations when your message is the strongest - at a rally, event, or when it's needed most. Text2Donate capabilities allows your supporters to donate with just a few clicks, easily and quickly.