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The How-To and Benefits of Selling Tickets Online for Non-Profit Events
By. Sara Hess – Social Media Coordinator, ShowClix
Planning a non-profit event can take a lot of time, but deciding on how you sell tickets to the event can be a snap. Want to sell more tickets and attract more donations, easily promote your event on social media, create more connections, help more people find your event, and do it all inexpensively? Consider online ticketing! There are multiple advantages to selling tickets online, especially for a non-profit event.
Consider a few tips and tricks below from ShowClix, a Pittsburgh-based online ticketing company, for selling tickets to your next non-profit event.
Understand Your Options and Customize a Ticketing Plan for Your Event
One of the great things about working with an online event ticketing company is the level of customization available to you. Speak with a ticketing representative and provide background information on the size of your event, themes, if you’d like to enable donations in advance of the event, different levels of ticket prices, presale codes, and more. The ticketing representative will work toward customizing a plan for your particular event.
Create an Event Page Outside of Your Website
By creating an event page separate from your website, it allows you to easily share your event within your community and beyond with keywords and search engines. Also, condensing all of the information for your event on one single page makes it easy to share and read, as well as add last minute information!
Consider Ticket Delivery Options
With online ticketing, there are multiple ways you can deliver tickets to your customers. Attendees can print their tickets at home and present them at the door for admission to the event or choose a mobile delivery. With the mobile option, you can deliver your tickets via mobile ticketing, a quick and “greener” way to sell tickets, where customers receive a text message ticket that can be scanned and used as a normal ticket at the door.
Reporting & Guest List Management
Another benefit of online ticketing is the level of reporting data available to the event promoter. You can create a guest list with online ticketing very easily and get an estimate of the amount of event attendees, which is helpful with fundraising event like auctions, walk-a-thons, galas and festivals. Additionally, you can establish a mailing list with those who attend your event that you can use for future events, updates, and donations after the event takes place. All of this can be done within the administrative settings of your ticketing account, and data can be exported to Microsoft Excel or another program that your organization uses.
Promoting your event online is a cost-effective way to reach out to a wider audience and makes it simple to share among friends and family. With a click, you can Tweet, Facebook, email and more with a customized ticket page. Instead of going around town, posting flyers or setting up booths to promote your event, make it easy to find information about your events online.
If you do decide to create flyers or set up booths for your event, consider creating a Twitter handle specific to your event so that you can update your attendees on last minute information, progress photos and planning up to the event date, and connect with other constituents in order to create more support!
By going the online ticketing route, non-profits can receive weekly or daily deposits for event ticket sales. Another option is getting paid by check rather than direct deposits into an ACH account. This can be helpful as it is one less item the event organizing staff needs to worry about, and they can focus on other things such as bringing in sponsors, acquiring in-kind gifts for auctions and more!
Selling tickets online is a great, efficient way to promote and manage your non-profit events.
Learn about even more benefits of online ticketing for non-profit events with ShowClix by scheduling a free event consultation with one of our ticketing experts. We are always happy to help our clients with effective and affordable ticket sales, and offer some of the most advanced methods of selling tickets online.