DonorPro Informational Series

So you get this fabulous new cell phone.  It has been touted as the must have item of the year.  It has all these great apps that sound really useful.  You buy the phone, but it is so difficult to figure out that you can't even make a simple phone call.  You end up with nothing more than a very expensive paperweight.  It can be that way with your nonprofit's database too.  It has all of these wonderful features, but it is so difficult to figure out that nobody in your office wants to use it.  That makes it a very expensive empty database.

As a nonprofit, the generosity of your constituents is the lifeblood of your organization. On the technical side though, your database is the crux of your organization. Your database contains (or should contain) all of the information you need on a day to day basis. The information within your database allows for the ability to send out newsletters, invitations, thank you letters, run reports for the board and accountants, and even simply find a person’s phone number. Getting the needed data into your database is the first important step. Being able to get it out, analyze it and put it to good use is the next step.