Nonprofit Fundraising - Mobile Version

In the several months since our latest fundraising software product release – DonorPro Connect – we've learned a lot about mobile giving, text-to-donate, and mobile marketing best practices. As nonprofits overwhelmingly decided to launch mobile campaigns in 2011, we've found ourselves in great brainstorming sessions with organizations all around the country. A top question from these conversations has been: “How can I fully take advantage of mobile donation campaigns?” Here are our thoughts -

• Define a feasible objective for your mobile marketing campaign(s).
• Be sure to keep mobile donors on your alerts groups for future donation drives and news.
• Run contests to generate mobile giving: “sign up for text-to-donate for a chance to win a free {enter prize here – could be as simple as a behinds-the-scenes look at your organization!}"
• Promote the call-to-action of your mobile donation campaigns as frequently as possible so that it becomes part of your brand and culture.
• Use your current email contact lists to gain new mobile subscribers.
• For successful campaigns, keep your mobile keywords on all marketing pieces.
• Integrate your campaigns with all other promotional efforts and social media.
• Express your needs and mission first in order to establish credibility and a relationship through text messaging. Then, ask for help in achieving your mission or when your needs are high.
• Think Big. When big audiences or groups are at your events, that's the perfect time to urge them to opt into your mobile campaigns.

Ready to launch your own mobile marketing and text-to-donate campaigns for your nonprofit? Our team of mobile marketing experts host free, online webinars weekly on our mobile marketing platfrom called DonorPro Connect. Sign up for a mobile marketing webinar today!